5+ Dos & Don’ts for Creating Inbox-Worthy Holiday Emails

5+ Dos & Don’ts for Creating Inbox-Worthy Holiday Emails with Kevin Blank

lanning to send out holiday emails to your online audience? Great! Want to make sure those holiday emails end up in the inbox? Tune into this week’s Casual Conversation with Kevin Blank of eMerge (easyeMerge.com) as he shares some of the key dos and don’ts of creating a great holiday email that’s sure to inbox AND deliver holiday cheer.

This video covers:

• Tips & Tricks to help ensure your holiday (or any) emails make it into inboxes!
• Make sure your emails will look good on any size screen, ESPECIALLY smartphones.
• Follow the 3&3 rule (no more than 3 images and 3 links in your email)
• Make your personal message longer (2 paragraphs) to keep your word count up!
• AVOID LARGE RED TEXT in your holiday email. We know, it's festive, but it doesn't inbox well!
• Use a single Call To Action rather than a whole bunch of links to drive traffic back to your site.
• You don't need to be super salesy, it's ok to just reach out with a holiday greeting.
• It's ok to have longer email subject lines for holiday emails, not just "happy holidays".