The most successful real estate agent might work with multiple clients in a day, especially with a dynamic client base. And for those staying ahead of or trying to beat out the competition in a hot market, being open, available and responsive to incoming client communications is pivotal. So, how do the best of the best stay organized and on top of their game?
Any successful agent in the real estate industry needs a trusted method for storing, tracking and analyzing customer information. That’s where real estate CRM software comes in.
What is a CRM in real estate?
Markets move quickly, and real estate agents need to respond in kind, both to new leads and to past clients, which is where most need a robust CRM system.
A CRM, also known as customer relationship management software, helps real estate teams and individual agents stay on top of contact management. Using a CRM can help increase productivity and efficiency of client connection.
Why is a CRM important for real estate management?
Whether interacting with prospects or existing customers, a wise agent knows that a successful real estate business depends on the quality - and alacrity - of communication.
A real estate CRM equipped with the latest technology tools to manage contacts, push email marketing campaigns and keep up with new leads is essential to generating and maintaining that success.
Real estate CRM software can also help pinpoint local real estate market trends and collect data to help you shape your conversations with prospects. For example, you may see piqued interest in beachfront properties along your lead capture gate on your IDX website.
The data is then processed into your CRM and available concisely for you to digest. From there, you can generate a targeted strategy to engage with these prospects, eventually converting the interest in the property to hot leads and marketing insights for your entire real estate business.
How CRMs works for teams and individuals
Successful sales teams simply don’t have time for manual data entry. Luckily, CRMs provide real estate businesses a secure space to store information and automate tasks to improve sales without wasting time.
Information is stored in a central database and provides an easy way for businesses to keep track of client search patterns via lead-capture forms on properties. These forms collect client contact details for easy outreach, assignment and monitoring.
Other marketing automations, such as newsletters and market updates, can also be managed within your CRM with little effort - giving agents their time back to spend with their clients.
What are the benefits of a real estate CRM?
A CRM allows sales teams to focus on the sales pipeline while providing valuable marketing tools to reach a wider audience. With the many types of CRMs available, it's best to choose one that satisfies your needs - with a few extra comforts sprinkled in.
For example, does a cloud-based CRM make sense for you? Or would you benefit from locally managed CRM systems?
A cloud-based real estate CRM is run online through remote servers, allowing agents and team members to log in, access and collaborate wherever they are. A locally managed CRM solution is typically hosted on-site, and provides a more in-house access point for retrieving client info.
There are also important comparisons to make in terms of features and functionality.
For instance, an all-in-one CRM can be used to create landing pages and optimize lead capture and qualification. With contact management tools integrated fully with your website, you have a one-stop-shop to house, manage and connect with your prospects, past clients and those hoping to do some repeat business with you.
How to oversee customer relationships with a property management CRM
After choosing the best real estate CRM software for your needs, you can begin to really take charge of customer relationships and communication. With the click of a button, you can easily access communication history and lead tracking, marketing campaigns and more.
Real estate professionals customize their daily interactions with their target audience for better quality leads. A CRM makes collecting crucial data effortless, allowing you to focus on communicating and closing the sale.
Real estate CRMs built specifically for the industry is an essential tool for agent and broker success, no matter the experience level. And for those hoping to get a guiding hand in the world of real estate technology, one of our team members would love to help you build the foundation you need to fuel your career.
