The Millennial generation will be the largest home purchasing demographic in the history of the United States and research suggests that they are more invested and connected via social platforms (Facebook, Instagram, SnapChat, etc.) than any other media. Further, Millennials have been raised at a point in time in the evolution of technology that they demand “instant gratification” when inquiring, researching or purchasing. It’s all in the click of a button.
Contrast these personas with the typical home buying process. Lengthy, complicated, predominately offline and not at all in the “instant gratification” category. Providing value and assisting these consumers with their home buying/selling needs should be focused on bridging the gap between the online and offline experiences. Real estate professionals are exceptional as it relates to assisting consumers with a seamless real estate transaction, however are you exceptional with promoting yourself and services on social platforms? Do you feel equipped to “bridge the gap” between an online experience and the offline buy/sell process? If not, give us a call at (855) 558-4243 or sign up here. With Elevate, we take the hard work out of social marketing and do it for you!
