By Bondilyn Jolly, CMO
Words like ‘technology’ and ‘CRM’ can evoke fear in even the most seasoned real estate professional, but with the launch of Elm Street’s Elevate CRM a few years ago, agents can enjoy an easy, intuitive experience designed to streamline daily activities and help prioritize what’s most important for business success. Read on to meet some agents using Elevate, and to hear their tips for making the most of all of the tools available.
Elevate CRM | Lead Nurturing Concierge [featuring Jason T. from Los Angeles, CA]
“Elevate’s Concierge service has literally changed my life! I spend about $1,600 a month of Elevate leads in my market and the Concierge service is converting an average of 12% of them to conversations for me. That’s the highest return I’ve experienced from my lead gen investments. What’s even better, is that I’m provided an entire transcript of the conversation, which gives me valuable information about my prospect. And…the fact that my prospects think that I have a personal assistant in the LA market is priceless!”
Jason’s Tip: Invest in the follow-up and let someone else do the work. Agents spend a lot on lead gen but then fall short once they’ve captured the lead, but that’s when the work REALLY begins. Using a service like Elevate’s Concierge provides prompt, professional follow-up and feeds you the lead at the point of engagement.
Elevate CRM | Intuitive Dashboard [featuring Jennifer M. from Tulsa, OK]
“I was a typical agent using a bunch of different technology products for my business. I was stressed and frustrated because I felt like I had to spend hours every week moving leads around and trying to focus on my follow-up. Elevate CRM has this really slick dashboard that provides me an at-a-glance snapshot of all of my daily activities…who I need to contact, what outreach is being automated, and all of my marketing activities. I was able to cancel four other products which helped me save money, but it’s the intelligent insight and time saved that has turned me into a loyal fan!”
Jennifer’s Tip: Invest the time to learn about ALL of the features of your Elevate CRM and how you can consolidate and automate a lot of your daily activities. The Elevate Coaches are great at helping new users get the most of their experience, as well as helping educate you on what matters most.
Elevate CRM | Easy, Professional CMA [featuring Sonja P. from Fort Lauderdale, FL]
“Developing a comprehensive CMA can be really time-consuming. One thing that attracted me to Elevate CRM was that they have one of the easiest CMA wizards I’ve ever used. I can create a gorgeous, professional CMA in minutes, share it with a client, and move on with my day! My clients are always impressed with how quickly I can respond to their need for information.”
Sonja’s Tip: Take advantage of the templates and workflows inside of Elevate CRM. You can automate a bunch of your daily busy work, which allows you to be more responsive to your clients.
Elevate CRM | Social Media Marketing [featuring Lisa L. from Syracuse, NY]
“I knew I needed to be on social media, but finding the time to commit to Facebook and other channels was overwhelming to me, plus I had no idea what kind of content to create for my business. Elevate CRM automatically posts all of my listings to Facebook, Twitter, LinkedIn AND YouTube, plus other great content that my audience likes. I look like a social media rockstar and only have to lift a finger when I want to post something about my personal life. I love how Elevate CRM automatically creates YouTube videos for me of each listing. I would never be able to do that myself!”
Lisa’s Tip: Let Elevate’s social media marketing tools do the work for you, especially if social media isn’t one of your strengths, or if you don’t want to dedicate the time to creating weekly content.
Elevate CRM | Daily Market Reports [featuring Danielle T. from Colorado Springs, CO]
“My favorite feature in Elevate is the daily market reports for my buyers. Any time a listing hits the market that matches their interests, my clients receive an automatically generated email with all of the details, and I am also alerted. In today’s low inventory market, we need to move quickly if we want to pursue opportunities, and this tool ensures that my clients are the first to know about exciting new listings or updates on listings of interest.”
Danielle’s Tip: It’s hard to always be responsive in a competitive market. Being able to automate important outreach as soon as it hits the MLS gives your clients the advantage they need.
Elevate CRM | Training & Education [featuring Jeff W. from Dallas, TX]
“Sometimes I feel like after the sale I’m on my own with my software, but that’s not my Elevate experience. It’s easy for me to connect with the Elevate Coaching Team, and I really enjoy the level of service I receive. I feel like there are real people who want to help me build my business, and they provide lots of great ongoing training to help me make the most of everything Elevate has to offer.”
Jeff’s Tip: Sign up for Elevate’s training webinars and get to know your support team. It helps you make the most out of your experience.
Elevate CRM | The Bottom Line
A good CRM should save an Agent time, money and frustration by providing intelligent, thoughtful tools. Too often, Agents are left on their own without the knowledge and expertise to succeed with their marketing and technology. The team behind Elevate CRM are hyper focused on solving for this issue by providing ongoing training, support and insight into the best practices to drive marketing and business success.