Posted by Thom Friend on 7/19/2017

When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your real estate website built to generate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:

1. Always direct leads to your website
You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.

2. Provide the ability to search listings easily on your website
Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up as soon as possible with any leads who register with a phone call or email.

3. Offer helpful information to website visitors
Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.

4. Stay in touch with your leads
Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.

If you’re ready to leverage Elevate’s beautiful websites and powerful CRM to help capture and incubate leads and create clients for life, get started here.

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