The overwhelming majority of homebuyers start their search online, which makes it more important than ever to make sure you have every advantage when marketing your real estate business online. Here are a few tips to improve your online marketing presence and attract more leads:
1. Use Links
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your online and social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out to your website whenever possible to funnel clients back to your website. If you're writing blog posts, reference and link to other posts you've written when it makes sense.
2. Maintain Your Blog
Fresh blog content can help your search engine rankings and increases the number of searches your website may be returned for. For Elevate DMS and Elevate Social Pro clients, we automatically posts listing updates and general interest articles to your blog for you. It's great to supplement these posts and give your blog a boost by creating local, personalized content for your website visitors. Try a quick post about your observations on the local market or an upcoming event in one of the towns you serve.
3. Experiment with Online Tactics
Don't be afraid to shake up your posts. Try some video blogs or post something different than you normally would to Facebook. A small change might give you a big boost. The beauty of online marketing is that you can quickly see how well a strategy is doing. If something isn't working as well as you'd hoped, try something new.
Online marketing for real estate is effective and affordable when done right. Ready to learn more ways to elevate and automate your online presence? Get started here.