The overwhelming majority of homebuyers start their search online, which makes it more important than ever to make sure you have every advantage when marketing your real estate business online. Here are a few tips to improve your online marketing presence and attract more leads:
1. Use Links
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your online and social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out to your website whenever possible to funnel clients back to your website. If you're writing blog posts, reference and link to other posts you've written when it makes sense.
2. Maintain Your Blog
Fresh blog content can help your search engine rankings and increases the number of searches your website may be returned for. For Elevate DMS and Elevate Social Pro clients, we automatically posts listing updates and general interest articles to your blog for you. It's great to supplement these posts and give your blog a boost by creating local, personalized content for your website visitors. Try a quick post about your observations on the local market or an upcoming event in one of the towns you serve.
3. Experiment with Online Tactics
Don't be afraid to shake up your posts. Try some video blogs or post something different than you normally would to Facebook. A small change might give you a big boost. The beauty of online marketing is that you can quickly see how well a strategy is doing. If something isn't working as well as you'd hoped, try something new.
Online marketing for real estate is effective and affordable when done right. Ready to learn more ways to elevate and automate your online presence? Get started here.
In the real estate industry, time is at a premium. These social media tips for real estate will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.
1. Connect and Engage with Potential Leads
As you network, host open houses, or attend events, you'll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect with your business pages. This is a great start to building a relationship. After you connect, continue to engage with them. As your business page, like or comment on any relevant updates, or even share a link to an article about something of mutual interest. You're building trust and staying top-of-mind with potential new clients.
2. Like and Follow Other Pages
Do a Facebook or Twitter search for the businesses you respect in the real estate industry, as well as colleagues or other pages in your target market, then "like" and "follow" them. This will help you measure what similar pages are doing and develop new strategies. It can also be a great way to find quality content to share with your audience.
3. Use Facebook, Twitter, and LinkedIn to Search for Leads
Have you ever seen someone post on Facebook, "Moving to Springfield, what are the best neighborhoods to live in?" You can answer these types of questions! All three of these social media sites have "Search" functions that are underutilized. Search for the name of your city and keywords such as "moving" "buying" "selling" or "where to live" and chime in with your best advice. Give your name and credentials and a link to your website, and you've made a new contact and established your expertise.
Are you ready to ramp up your social media marketing? Get started here and one of our Elevate Agent Success coaches will be in touch.
Customer Relationship Management platforms (CRMs) have been around in the real estate industry for what seems like ages now, presumably helping agents by providing them with more tools, greater insight, and saved time when working with leads and clients. And yet, is spending your valuable money on a CRM system really worth the investment? We believe the answer is a resounding YES.
Using a good CRM platform provides you with valuable client insight, incubation tools for your prospects, and a plethora of additional tools and features to turn them into clients for life, a key component of running a successful real estate business. Here are our top three reasons why every real estate professional should invest in a high quality CRM system to be successful:
1. A good CRM platform will provide you with effective lead incubation features and tools to keep your pipeline consistently full, while not wasting time on leads who are not yet ready to buy. This gives you the time to focus on your hot clients who are ready to buy/sell now, while your CRM platform handles cold prospects until they’re ready for your attention.
2. A CRM platform should give you significant insight into your clients’ and prospects’ search activity, as well as the ability to collaborate with them during this process in your own private, exclusive environment without the presence of other agents. Advanced insight into how often your prospects and clients log on, how many properties they’ve looked at, their “must have” features (even some they may not realize are “must haves”), properties they’ve added to their Favorites list or rejected and more, gives you a substantial advantage by knowing where your prospects/clients really are in the buy/sell process and exactly what they’re looking for.
3. Finally, a good CRM platform doesn’t just lose sight of a client after a sale, but provides insight and content that keeps clients coming back again and again even after the sale is complete, helping you stay top of mind and creating clients for life. This content may include relevant emails about the state of the market in your client’s specific area, CRM content that provides post-sale tips on decorating, refurbishing, home repairs, or home valuation content that they can continually check to keep track of their new home’s value, and more.
Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:
1. Establish your online presence
The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.
2. Build your personal brand
It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you can give them a competitive edge in the real estate market. They want to know your strengths and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles.
3. Focus on excellent customer service for your clients
Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.
Ready to start building your online presence? Elevate provides the all-in-one online solution for real estate professionals. Contact an Elevate Agent Success coach today to get started!
When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your real estate website built to generate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:
1. Always direct leads to your website
You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.
2. Provide the ability to search listings easily on your website
Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up as soon as possible with any leads who register with a phone call or email.
3. Offer helpful information to website visitors
Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.
4. Stay in touch with your leads
Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.
If you’re ready to leverage Elevate’s beautiful websites and powerful CRM to help capture and incubate leads and create clients for life, get started here.
As a real estate professional, you need the best tools available to stand above the crowd. Nowhere is this more important than your website. In today’s real estate market, the majority of your clients will find and/or interact with you online, and your website is the face you’re presenting to the world. There are lots of website options to choose from: sites offered by your brokerage, free websites, DIY options -- the list goes on. In a crowded and competitive online atmosphere, it takes some extra effort to reach and appeal to potential clients. Here are some of the top reasons to have your own website:
1. Establish your personal brand
Taking the time to craft your personal brand with your own real estate website will help you distinguish yourself from other agents. Use your website to let your potential clients get to know you and why they should work with you. You can do this through a bio or resume that lets your personality shine, gathering key testimonials from satisfied clients, writing about your areas of expertise via blog posts, and more. Having your own website helps you build an online identity, letting your clients get to know you and showing them why they want to work with you.
2. Don’t worry about your brokerage
Your brokerage may offer website options, but you don’t want to run the risk of prioritizing their name above your own or being limited by what they offer. With your own website, you never have to worry about changing brokerages or worry that your brokerage will change website options. Give yourself the competitive edge by building your website to focus on you. Likewise, give your clients a consistent experience wherever you go -- no new interfaces to deal with, no need to sign them up again with a new provider.
3. Build and maintain a presence in search engines
The longer you have your website, the more established you become in search engine rankings. Maintaining a mobile-ready, IDX-enabled site that provides relevant information for buyers and sellers, as well as a regularly updated blog, will provide a strong foundation to your online presence. It can take time for search engines like Google to crawl your website and determine what it’s about and where it should show up in their search results, so you don’t want to switch websites regularly and start the process all over again.
4. Offer valuable content to your clients
Your potential clients come to your website seeking information, and you need to offer them content relevant to their interests, such as information on buying and selling and new homeowner advice. At Elevate we understand how important this is, which is why Elevate websites let you take advantage of our partnership with This Old House. This Old House provides us with a library of rich content on home and real estate-related topics for your clients that will keep them coming back even after a closed transaction.
Your clients are starting their real estate search online. They want to get to know you and how you can help them meet their real estate goals. They want to know your areas of expertise, and they value your local knowledge. Your website is the gateway to their relationship with you, so be sure to build a website that you can expand upon, something that will last and reflect well upon you.
Social media is a powerful tool that many agents aren't taking full advantage of to maximize their business. Many don't have the time, knowledge, or even the patience for social media marketing. Take advantage of our no cost Social Media Bootcamp seminar designed exclusively for real estate professionals.
Learn what social media is and its potential, online etiquette, and how to streamline your marketing. Whether your agents have little to no experience in the latest technologies or are highly skilled in these areas, our social media specialists will motivate and educate them.
Our team is focused on the latest trends and technologies leading the industry. With years of experience, we have had the privilege to develop and enhance agents’ marketing all over the country. Schedule your free office seminar with us now!
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Let Elevate’s social media specialists motivate and empower your agents at your next sales meeting. Schedule today!