Posted by Thom Friend on 10/13/2017

By Prem Luthra, President of Elm Street Technology

Growing your real estate business is fundamentally about fostering existing relationships and developing new relationships with consumers. The oldest and simplest form of relationship building comes from a marketing concept called one-to-one (1:1) marketing. The concept is certainly not new, but with the emergence of social media it can take the potential for one-to-one marketing to incredible new levels.

On the surface, social media may seem like just another way to get in front of large numbers of people with the hope of generating some leads, a few clients and some sales for the effort. However, today’s social media platforms offer much, much more than that.

As you know, marketing in real estate revolves around finding potential buyers and/or sellers, convincing them of your expertise and professionalism and then staying top of mind by reaching out to them periodically as making real estate decisions is often a process. The great news about social media is that you can develop and foster relationships over a period of time and be top of mind when the consumer is ready to make a real estate decision.

Leveraging social media platforms such as Facebook, LinkedIn and Twitter allows for meaningful, repeated engagement with consumers in an environment that is familiar and comfortable for them. Unlike cold calling, door knocking, For Sale by Owner and Expired solicitations, social media engagement should begin with a simple “like” or “share” as you slowly build rapport with new contacts and potential clients.

Further, social media marketing is effortlessly interactive for both you and consumers. Messaging is simple, taking no time at all and allows consumers to respond to you on their own time to ask questions they might not have thought to ask over the phone or in-person.

One-to-one marketing on social media is particularly effective at relationship building because you can:

  1. Easily stay in touch with your personal sphere and reach out to those connected to them. These are people you have an established relationship with and others like them; their sphere.
  2. Connect with like-minded individuals who share your passion for business, local sports teams, music or other shared interests providing you with the ultimate icebreaker and a shared common ground.
  3. Level the playing field with your sphere and contacts unlike telephone calls and emails. You’re engaging with someone interactively in a two-way conversation. The ultimate no-pressure environment.

Now before you get started, here are several best practices and digital etiquette with social media:

  1. Separate your business social media activity from your personal social media activity! – Build business and professional profiles and pages.
  2. Try to refrain from political, religious and other culturally sensitive content on your business pages – If you feel compelled, save that content for your personal social media pages and you could even create special groups with like-minded individuals.
  3. For your business activity, focus on the quality of the post versus the quantity and /or frequency of posting – Content such as market value trends, mortgage rates and listing information such as just listed/just sold are applicable versus personal activity such as, when you woke up, what you had for breakfast and when you went to sleep.
  4. A Follow for a Follow – If someone follows you, proper etiquette is for you in turn to follow those people back.
  5. Don’t send real estate solicitations immediately following making a new connection – Establish an engagement with someone such as Liking or commenting on one of their posts.

These are just several tip of the iceberg concepts that can help you leverage social media to accelerate your one-to-one marketing practices. If you would like to learn more about social media and one-to-one marketing, join our social media specialists Frank Chimento and Sean Price on Wednesday, October 25th for a free webinar that will outline some of these social media best practices and other marketing ideas for your real estate business.

Register for our free webinar here.

Posted by Thom Friend on 9/5/2017


If we told you ten years ago that by 2017, eight out of ten adults in the United States would actively use Facebook, you probably wouldn’t have believed it. Today though, it comes as no surprise to learn that most people spend almost an hour each day scrolling through posts on social media. This phenomenon has enabled real estate agents to connect with buyers and sellers at the touch of a button and often for free. Social media makes it easy to share listings, promote your website, and stay in touch with happy clients that you might otherwise lose contact with.

If you’re an agent looking to take full advantage of social media, we regularly host free social media boot camp seminars. We’ll teach you the ins and outs of using social media to elevate your business. Take a look at our upcoming schedule here. Interested in scheduling a social media boot camp? Fill out this form.

Here’s what you can expect to learn:

Social media platforms are constantly upgraded to create a better user experience. It can be a full-time job to just keep up with the changes to figure out how to apply them to your marketing strategy. Our presentation will go into detail on the best practices of social media for your real estate business as they stand today. But, to pique your curiosity, here are some of the topics we’ll be covering at the boot camp.

  • The reason why social media is so important!
  • How to extend your network with social media
  • Targeting under-utilized platforms
  • How blogging can be your secret weapon
  • Social media strategies

During our boot camp, we’ll also break down the strengths and weaknesses of each individual social platform. Then, we’ll wrap up by discussing ways to maximize your reach on these platforms without spending a lot of time or money on them. Sound like a plan? Then register for one of our upcoming boot camps for free!

Posted by Thom Friend on 8/23/2017

The Millennial generation will be the largest home purchasing demographic in the history of the United States and research suggests that they are more invested and connected via social platforms (Facebook, Instagram, SnapChat, etc.) than any other media. Further, Millennials have been raised at a point in time in the evolution of technology that they demand “instant gratification” when inquiring, researching or purchasing. It’s all in the click of a button.

  Contrast these personas with the typical home buying process. Lengthy, complicated, predominately offline and not at all in the “instant gratification” category. Providing value and assisting these consumers with their home buying/selling needs should be focused on bridging the gap between the online and offline experiences. Real estate professionals are exceptional as it relates to assisting consumers with a seamless real estate transaction, however are you exceptional with promoting yourself and services on social platforms?   Do you feel equipped to “bridge the gap” between an online experience and the offline buy/sell process? If not, give us a call at (855) 558-4243 or sign up here. With Elevate, we take the hard work out of social marketing and do it for you!

Posted by Thom Friend on 8/9/2017

In the real estate industry, time is at a premium. These social media tips for real estate will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.

1. Connect and Engage with Potential Leads
As you network, host open houses, or attend events, you'll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect with your business pages. This is a great start to building a relationship. After you connect, continue to engage with them. As your business page, like or comment on any relevant updates, or even share a link to an article about something of mutual interest. You're building trust and staying top-of-mind with potential new clients.

2. Like and Follow Other Pages
Do a Facebook or Twitter search for the businesses you respect in the real estate industry, as well as colleagues or other pages in your target market, then "like" and "follow" them. This will help you measure what similar pages are doing and develop new strategies. It can also be a great way to find quality content to share with your audience.

3. Use Facebook, Twitter, and LinkedIn to Search for Leads
Have you ever seen someone post on Facebook, "Moving to Springfield, what are the best neighborhoods to live in?" You can answer these types of questions! All three of these social media sites have "Search" functions that are underutilized. Search for the name of your city and keywords such as "moving" "buying" "selling" or "where to live" and chime in with your best advice. Give your name and credentials and a link to your website, and you've made a new contact and established your expertise.

Are you ready to ramp up your social media marketing? Get started here and one of our Elevate Agent Success coaches will be in touch.

Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:

1. Establish your online presence
The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.

2. Build your personal brand
It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you can give them a competitive edge in the real estate market. They want to know your strengths and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles.

3. Focus on excellent customer service for your clients
Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.

Ready to start building your online presence? Elevate provides the all-in-one online solution for real estate professionals. Contact an Elevate Agent Success coach today to get started!

Social media is a powerful tool that many agents aren't taking full advantage of to maximize their business. Many don't have the time, knowledge, or even the patience for social media marketing. Take advantage of our no cost Social Media Bootcamp seminar designed exclusively for real estate professionals.

Learn what social media is and its potential, online etiquette, and how to streamline your marketing. Whether your agents have little to no experience in the latest technologies or are highly skilled in these areas, our social media specialists will motivate and educate them.

Our team is focused on the latest trends and technologies leading the industry. With years of experience, we have had the privilege to develop and enhance agents’ marketing all over the country. Schedule your free office seminar with us now!

Topics include but are not limited to: 

  • How to Generate Real Estate Leads from Your Website
  • Why You Need a Facebook Business Page
  • How to Get More Followers on Your Social Media Pages
  • Setting Goals for Effective Blogging
  • Your Social Media Voice: How to Be Professional and Personable
  • Twitter Tips for Real Estate Agents
  • LinkedIn Basics for Real Estate Agents
  • YouTube Marketing for Real Estate Agents
  • How to Be Competitive as a New Real Estate Agent

Let Elevate’s social media specialists motivate and empower your agents at your next sales meeting. Schedule today!

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