Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:
1. Establish your online presence
The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.
2. Build your personal brand
It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you can give them a competitive edge in the real estate market. They want to know your strengths and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles.
3. Focus on excellent customer service for your clients
Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.
Ready to start building your online presence? Elevate provides the all-in-one online solution for real estate professionals. Contact an Elevate Agent Success coach today to get started!
When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your real estate website built to generate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:
1. Always direct leads to your website
You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.
2. Provide the ability to search listings easily on your website
Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up as soon as possible with any leads who register with a phone call or email.
3. Offer helpful information to website visitors
Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.
4. Stay in touch with your leads
Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.
If you’re ready to leverage Elevate’s beautiful websites and powerful CRM to help capture and incubate leads and create clients for life, get started here.
As a real estate professional, you need the best tools available to stand above the crowd. Nowhere is this more important than your website. In today’s real estate market, the majority of your clients will find and/or interact with you online, and your website is the face you’re presenting to the world. There are lots of website options to choose from: sites offered by your brokerage, free websites, DIY options -- the list goes on. In a crowded and competitive online atmosphere, it takes some extra effort to reach and appeal to potential clients. Here are some of the top reasons to have your own website:
1. Establish your personal brand
Taking the time to craft your personal brand with your own real estate website will help you distinguish yourself from other agents. Use your website to let your potential clients get to know you and why they should work with you. You can do this through a bio or resume that lets your personality shine, gathering key testimonials from satisfied clients, writing about your areas of expertise via blog posts, and more. Having your own website helps you build an online identity, letting your clients get to know you and showing them why they want to work with you.
2. Don’t worry about your brokerage
Your brokerage may offer website options, but you don’t want to run the risk of prioritizing their name above your own or being limited by what they offer. With your own website, you never have to worry about changing brokerages or worry that your brokerage will change website options. Give yourself the competitive edge by building your website to focus on you. Likewise, give your clients a consistent experience wherever you go -- no new interfaces to deal with, no need to sign them up again with a new provider.
3. Build and maintain a presence in search engines
The longer you have your website, the more established you become in search engine rankings. Maintaining a mobile-ready, IDX-enabled site that provides relevant information for buyers and sellers, as well as a regularly updated blog, will provide a strong foundation to your online presence. It can take time for search engines like Google to crawl your website and determine what it’s about and where it should show up in their search results, so you don’t want to switch websites regularly and start the process all over again.
4. Offer valuable content to your clients
Your potential clients come to your website seeking information, and you need to offer them content relevant to their interests, such as information on buying and selling and new homeowner advice. At Elevate we understand how important this is, which is why Elevate websites let you take advantage of our partnership with This Old House. This Old House provides us with a library of rich content on home and real estate-related topics for your clients that will keep them coming back even after a closed transaction.
Your clients are starting their real estate search online. They want to get to know you and how you can help them meet their real estate goals. They want to know your areas of expertise, and they value your local knowledge. Your website is the gateway to their relationship with you, so be sure to build a website that you can expand upon, something that will last and reflect well upon you.