Posted by Thom Friend on 4/11/2018


When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your website built to generate real estate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:

Always direct leads to your website

You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.

Provide the ability to search listings easily on your website

Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up with any registered leads via a phone call or email.

Offer helpful information to your clients

Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.

Stay in touch with your leads

Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.

Posted by Thom Friend on 2/27/2018

Join us for a FREE webinar to learn everything you need to know about how to use FACEBOOK ADVERTISING to elevate your business!

Wednesday, February 28th, 2018

Time: 11am PST / 1pm CST / 2pm EST

Duration: 1 Hour

With more than 1.6 billion users, Facebook is king of the social media world. Yet many agents still aren't taking full advantage of the many tools Facebook has to help you generate more leads and expand your sphere of influence.

Join us for a FREE Social Media Boot Camp 2: Facebook Advertising webinar, designed exclusively for real estate professionals and your business needs, to learn how to take full advantage of Facebook Advertising so you can too be motivated and empowered to get the biggest return from your social media marketing. Register Today! 

Topics covered will include:

  • How to grow your audience exponentially through Facebook Advertising
  • How to create effective Facebook Boost and Ads
  • Best practices for Facebook Advertising, including advanced tips on detailed targeting, top of mind marketing, and lead generation

 Click Here To Register Now

Tags: facebook   Social Media  
Categories: Real Estate Marketing  

Posted by Thom Friend on 2/12/2018




Latest Acquisition Is the Fourth in the Company’s Two-Year History and Will Provide an Online Lead Generation Compliment to the Firm’s Highly Successful Elevate Technology Platform



February 12, 2018 –Greensboro, NCToday, Elm Street Technology (EST) announced the acquisition of Agentjet, Inc., a digital marketing, lead generation and technology provider for top producing agents and teams.  Today’s announcement marks the fourth transaction in the company’s two-year history and provides a scalable lead generation compliment to the company’s Elevate productivity suite of technology and client servicing platforms.

This acquisition is just the latest in a series of strategic moves EST has made to create a portfolio of products and services that, when integrated, create a technology solution that will provide everything from lead generation to client retention services for agents, teams, brokers and more.  Previously, the company acquired Listingbook, a collaboration and client servicing platform, RLS 2000 a real estate-focused social media marketing service provider and Consolidated Knowledge, a premier creator of real estate technology and MLS data management solutions.

“Agentjet has been providing real estate professionals with a proprietary and highly proven digital marketing program that delivers high-quality leads and clients to their real estate customers” said PremLuthra, Elm Street Technology’s President and CEO.  “We’re looking forward to offering this service to the tens of thousands of Elevate customers nationwide.”

“Our Ann Arbor, MI based Real Estate Technology team is excited to join the portfolio of Elm Street Technology companies, which is led by an incredibly experienced and respected leadership team,” said Eric Pointer, Co-Founder and COO of Agentjet, Inc. “As a veteran REALTOR® myself, I can tell you that the vendor landscape in the real estate vertical is incredibly fragmented and inefficient. Real estate professionals and brokerages, large and small, find it extremely difficult to vet technology and tools and often just end up wasting time, energy and resources. Elm Street Technology is devoted to developing or acquiring all the best-in-class technology, services and products and placing them under one roof, thereby reducing the burden and increasing the efficiency of the selection process."

“We’re excited to include Agentjet’s solutions in our growing portfolio of integrated technology and service offerings for real estate professionals,” said Randall Kaplan, Chairman of EST.  “Our vision to create a single platform for our customers to accomplish everything from lead generation to client retention has made great progress over the past twenty-four months and we’re looking forward to adding more companies and products in the coming months.”


Elizabeth Kaplan

Elm Street Technology


About Elm Street Technology:

Elm Street Technology offers a portfolio of real estate technology and marketing services companies that provide one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technology is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high-end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456.

About Agentjet:

Agentjet, Inc. provides digital marketing and lead generation services to agents and small brokerages throughout the United States and Canada. Agentjet employs a proprietary lead capture process making it one of the most efficient of its kind in the real estate vertical with connecting in-market home buyers and sellers with real estate professionals. Agentjet technology tracks consumer behavior online and delivers this vital information real-time to its customers and simultaneously annotating, scoring and prioritizing consumer behavior in the backend CRM so that customers can efficiently connect with prospects at just the right time. 

Posted by Thom Friend on 10/13/2017

By Prem Luthra, President of Elm Street Technology

Growing your real estate business is fundamentally about fostering existing relationships and developing new relationships with consumers. The oldest and simplest form of relationship building comes from a marketing concept called one-to-one (1:1) marketing. The concept is certainly not new, but with the emergence of social media it can take the potential for one-to-one marketing to incredible new levels.

On the surface, social media may seem like just another way to get in front of large numbers of people with the hope of generating some leads, a few clients and some sales for the effort. However, today’s social media platforms offer much, much more than that.

As you know, marketing in real estate revolves around finding potential buyers and/or sellers, convincing them of your expertise and professionalism and then staying top of mind by reaching out to them periodically as making real estate decisions is often a process. The great news about social media is that you can develop and foster relationships over a period of time and be top of mind when the consumer is ready to make a real estate decision.

Leveraging social media platforms such as Facebook, LinkedIn and Twitter allows for meaningful, repeated engagement with consumers in an environment that is familiar and comfortable for them. Unlike cold calling, door knocking, For Sale by Owner and Expired solicitations, social media engagement should begin with a simple “like” or “share” as you slowly build rapport with new contacts and potential clients.

Further, social media marketing is effortlessly interactive for both you and consumers. Messaging is simple, taking no time at all and allows consumers to respond to you on their own time to ask questions they might not have thought to ask over the phone or in-person.

One-to-one marketing on social media is particularly effective at relationship building because you can:

  1. Easily stay in touch with your personal sphere and reach out to those connected to them. These are people you have an established relationship with and others like them; their sphere.
  2. Connect with like-minded individuals who share your passion for business, local sports teams, music or other shared interests providing you with the ultimate icebreaker and a shared common ground.
  3. Level the playing field with your sphere and contacts unlike telephone calls and emails. You’re engaging with someone interactively in a two-way conversation. The ultimate no-pressure environment.

Now before you get started, here are several best practices and digital etiquette with social media:

  1. Separate your business social media activity from your personal social media activity! – Build business and professional profiles and pages.
  2. Try to refrain from political, religious and other culturally sensitive content on your business pages – If you feel compelled, save that content for your personal social media pages and you could even create special groups with like-minded individuals.
  3. For your business activity, focus on the quality of the post versus the quantity and /or frequency of posting – Content such as market value trends, mortgage rates and listing information such as just listed/just sold are applicable versus personal activity such as, when you woke up, what you had for breakfast and when you went to sleep.
  4. A Follow for a Follow – If someone follows you, proper etiquette is for you in turn to follow those people back.
  5. Don’t send real estate solicitations immediately following making a new connection – Establish an engagement with someone such as Liking or commenting on one of their posts.

These are just several tip of the iceberg concepts that can help you leverage social media to accelerate your one-to-one marketing practices. If you would like to learn more about social media and one-to-one marketing, join our social media specialists Frank Chimento and Sean Price on Wednesday, October 25th for a free webinar that will outline some of these social media best practices and other marketing ideas for your real estate business.

Register for our free webinar here.

By Prem Luthra, President of Elm Street Technology

The real estate brokerage business is evolving, rapidly. Undoubtedly you’re witnessing first-hand how today’s digital landscape is affecting consumer behavior, particularly with their expectations (or demands) on our industry. You may see this change as a disruption or distraction, although today I’d like to offer a different perspective--that a tech-fueled brokerage business environment and the many technology offerings available are in reality, opportunities and untapped resources.

Breaking down why I think these new platforms are so important, I’ll draw attention to the three main components I believe comprise a successful brokerage: productivity, transparency, and communication/collaboration with consumers.


With every passing moment, a new app or whiz-bang technology hits the market. New software gets launched, and new businesses are formed. This new business ecosystem is a roller coaster and, whether you like it or not, you’re along for the ride.

As a brokerage, you have three options when it comes to dealing with the multitude of tech platforms, CRMs, and various other products.

  1. You can ignore them and continue business-as-usual while your competitors evolve
  2. You can spend your evenings and weekends trying to spot the trends, picking out the useful stuff from the gimmicks (this is only fun for a select few of us, and we aren’t exactly what you’d call “normal”)
  3. Or, you can seek out tools and/or third-parties to help you stay on top of the most important things while you focus on meeting your customer’s needs

To effectively leverage your online presence, it’s vital to take advantage of digital platforms. They’ll help you find leads, build trust, and stay connected with your consumers.


Conversations that were once held behind closed doors or at the negotiating table are now occurring on Twitter, LinkedIn, or Facebook and in front of thousands of people. Data that was historically only available to our industry practitioners can easily be found on dozens of websites. Sound familiar?

At first thought, this can seem like a scary thing. But, this too can be seen as an opportunity to build trust with your online audience (and future clients).

Blogging and posting on social media about recent transactions, company events, policy changes, or customer service responses are great ways to show your customers the behind-the-scenes operations of your brokerage. It tells them that you have nothing to hide, and it may answer some of their questions that they’ve been hesitant to ask.

Communication and Collaboration

Social media, particularly Facebook and LinkedIn, is great for staying in touch with people that you don’t have frequent contact with. Perhaps you even have a few old high school acquaintances on your friends list that you hardly, if ever, talk to but still keep them as a “friend” for old times’ sake.

When leveraging these platforms for business, your goal is to make sure you’re accessible and memorable, without overstaying your welcome or becoming an annoyance.

It’s true that this is a difficult balance to achieve, but doing so successfully can mean increased online and word-of-mouth leads and testimonials.

Where do you begin?

Although the platforms and tools are new, the principles of your business remain as they always were. To find out where you can start implementing these changes, refer back to your customer value proposition from Marketing 101.

Find out how you can use the various new platforms at your disposal to meet the total sum of benefits your customer expects from your relationship.

So, to recap:

This new, digital age of brokerage is upon us and will only become more integrated into business as time goes on. The upshot is that we can use these platforms to increase leads, productivity, transparency, and to build better relationships with consumers.

To be an effective broker in today’s world, you need to put on your consumer hat on, focus on your value proposition, and start planning the implementation of these platforms into your business.

The Millennial generation will be the largest home purchasing demographic in the history of the United States and research suggests that they are more invested and connected via social platforms (Facebook, Instagram, SnapChat, etc.) than any other media. Further, Millennials have been raised at a point in time in the evolution of technology that they demand “instant gratification” when inquiring, researching or purchasing. It’s all in the click of a button.

  Contrast these personas with the typical home buying process. Lengthy, complicated, predominately offline and not at all in the “instant gratification” category. Providing value and assisting these consumers with their home buying/selling needs should be focused on bridging the gap between the online and offline experiences. Real estate professionals are exceptional as it relates to assisting consumers with a seamless real estate transaction, however are you exceptional with promoting yourself and services on social platforms?   Do you feel equipped to “bridge the gap” between an online experience and the offline buy/sell process? If not, give us a call at (855) 558-4243 or sign up here. With Elevate, we take the hard work out of social marketing and do it for you!

Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:

1. Establish your online presence
The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.

2. Build your personal brand
It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you can give them a competitive edge in the real estate market. They want to know your strengths and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles.

3. Focus on excellent customer service for your clients
Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.

Ready to start building your online presence? Elevate provides the all-in-one online solution for real estate professionals. Contact an Elevate Agent Success coach today to get started!

As a real estate professional, you need the best tools available to stand above the crowd. Nowhere is this more important than your website. In today’s real estate market, the majority of your clients will find and/or interact with you online, and your website is the face you’re presenting to the world. There are lots of website options to choose from: sites offered by your brokerage, free websites, DIY options -- the list goes on. In a crowded and competitive online atmosphere, it takes some extra effort to reach and appeal to potential clients. Here are some of the top reasons to have your own website:

1. Establish your personal brand
Taking the time to craft your personal brand with your own real estate website will help you distinguish yourself from other agents. Use your website to let your potential clients get to know you and why they should work with you. You can do this through a bio or resume that lets your personality shine, gathering key testimonials from satisfied clients, writing about your areas of expertise via blog posts, and more. Having your own website helps you build an online identity, letting your clients get to know you and showing them why they want to work with you.

2. Don’t worry about your brokerage
Your brokerage may offer website options, but you don’t want to run the risk of prioritizing their name above your own or being limited by what they offer. With your own website, you never have to worry about changing brokerages or worry that your brokerage will change website options. Give yourself the competitive edge by building your website to focus on you. Likewise, give your clients a consistent experience wherever you go -- no new interfaces to deal with, no need to sign them up again with a new provider.

3. Build and maintain a presence in search engines
The longer you have your website, the more established you become in search engine rankings. Maintaining a mobile-ready, IDX-enabled site that provides relevant information for buyers and sellers, as well as a regularly updated blog, will provide a strong foundation to your online presence. It can take time for search engines like Google to crawl your website and determine what it’s about and where it should show up in their search results, so you don’t want to switch websites regularly and start the process all over again.

4. Offer valuable content to your clients
Your potential clients come to your website seeking information, and you need to offer them content relevant to their interests, such as information on buying and selling and new homeowner advice. At Elevate we understand how important this is, which is why Elevate websites let you take advantage of our partnership with This Old House. This Old House provides us with a library of rich content on home and real estate-related topics for your clients that will keep them coming back even after a closed transaction.

Your clients are starting their real estate search online. They want to get to know you and how you can help them meet their real estate goals. They want to know your areas of expertise, and they value your local knowledge. Your website is the gateway to their relationship with you, so be sure to build a website that you can expand upon, something that will last and reflect well upon you.

Social media is a powerful tool that many agents aren't taking full advantage of to maximize their business. Many don't have the time, knowledge, or even the patience for social media marketing. Take advantage of our no cost Social Media Bootcamp seminar designed exclusively for real estate professionals.

Learn what social media is and its potential, online etiquette, and how to streamline your marketing. Whether your agents have little to no experience in the latest technologies or are highly skilled in these areas, our social media specialists will motivate and educate them.

Our team is focused on the latest trends and technologies leading the industry. With years of experience, we have had the privilege to develop and enhance agents’ marketing all over the country. Schedule your free office seminar with us now!

Topics include but are not limited to: 

  • How to Generate Real Estate Leads from Your Website
  • Why You Need a Facebook Business Page
  • How to Get More Followers on Your Social Media Pages
  • Setting Goals for Effective Blogging
  • Your Social Media Voice: How to Be Professional and Personable
  • Twitter Tips for Real Estate Agents
  • LinkedIn Basics for Real Estate Agents
  • YouTube Marketing for Real Estate Agents
  • How to Be Competitive as a New Real Estate Agent

Let Elevate’s social media specialists motivate and empower your agents at your next sales meeting. Schedule today!

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