When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your website built to generate real estate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:
Always direct leads to your website
You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.
Provide the ability to search listings easily on your website
Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up with any registered leads via a phone call or email.
Offer helpful information to your clients
Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.
Stay in touch with your leads
Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.
The vast majority of home buyers and sellers start their search for agents or properties online. Getting found by these prospective leads is your key to success. Here are a few tips to improve your online marketing presence and attract more leads:
1. Clean Up Your Website:
Less can indeed be more when it comes to the homepage of your website. A simple, clean design with intuitive navigation will entice website visitors with short attention spans to stay a bit longer. Put the key items that your clients are searching for on your homepage: property search capabilities, real estate resources, blog articles, and your phone number, email address, and links to your social media profiles.
2. Find the “Sweet Spot” for Posting Frequency:
How do you know if you’re posting too much or too little across the numerous social mediums out there? Truth is, it can be tricky to find the sweet spot, but never fear. In general, you want to give your clients useful or interesting content and you should post as often as you have that to share. If you feel like you’re grasping at straws for things to post, you might be posting too much. Here are some general guidelines:
The good news is that at Elm Street Technology, we integrate your blog with your social media profiles so that every time you post a blog article, the link goes out to Facebook, Twitter and LinkedIn. That takes care of a good chunk of your posts!
3. Provide Value to Clients:
We just mentioned this, and it can’t be overstated. You want to give your clients useful or interesting content on your blog and on your social media profiles. This means local information, real estate insights, answers to FAQs, and even a funny anecdote or photo here and there. Don’t be afraid to share a link to an article you think your clients would be interested in, this can be a great way to build relationships. If you have any incentives to offer your clients (read: freebies), spread the word across your site and social media profiles.
4. Use Links:
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients back to your site. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.
5. Maintain Your Blog:
Your website is only as good as your blog content. Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. If a potential client sees that your blog hasn’t been updated in a long time, it’s a red flag that speaks to your professionalism. Keep posting!
6. Be Polished:
There’s no doubt about it, maintaining an online presence can be a lot of work. But this will never again be the world of newspaper ads, so take a moment to make sure your presence is polished. Check for grammatical errors, misspelled words, and broken links.
7. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different than you normally would to Facebook. A small change, whether it’s the time of day that you send out your email newsletter or some new hashtags on Twitter, might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.
Online real estate marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.
If we told you ten years ago that by 2017, eight out of ten adults in the United States would actively use Facebook, you probably wouldn’t have believed it. Today though, it comes as no surprise to learn that most people spend almost an hour each day scrolling through posts on social media. This phenomenon has enabled real estate agents to connect with buyers and sellers at the touch of a button and often for free. Social media makes it easy to share listings, promote your website, and stay in touch with happy clients that you might otherwise lose contact with.
If you’re an agent looking to take full advantage of social media, we regularly host free social media boot camp seminars. We’ll teach you the ins and outs of using social media to elevate your business. Take a look at our upcoming schedule here. Interested in scheduling a social media boot camp? Fill out this form.
Here’s what you can expect to learn:
Social media platforms are constantly upgraded to create a better user experience. It can be a full-time job to just keep up with the changes to figure out how to apply them to your marketing strategy. Our presentation will go into detail on the best practices of social media for your real estate business as they stand today. But, to pique your curiosity, here are some of the topics we’ll be covering at the boot camp.
During our boot camp, we’ll also break down the strengths and weaknesses of each individual social platform. Then, we’ll wrap up by discussing ways to maximize your reach on these platforms without spending a lot of time or money on them. Sound like a plan? Then register for one of our upcoming boot camps for free!
The overwhelming majority of homebuyers start their search online, which makes it more important than ever to make sure you have every advantage when marketing your real estate business online. Here are a few tips to improve your online marketing presence and attract more leads:
1. Use Links
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your online and social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out to your website whenever possible to funnel clients back to your website. If you're writing blog posts, reference and link to other posts you've written when it makes sense.
2. Maintain Your Blog
Fresh blog content can help your search engine rankings and increases the number of searches your website may be returned for. For Elevate DMS and Elevate Social Pro clients, we automatically posts listing updates and general interest articles to your blog for you. It's great to supplement these posts and give your blog a boost by creating local, personalized content for your website visitors. Try a quick post about your observations on the local market or an upcoming event in one of the towns you serve.
3. Experiment with Online Tactics
Don't be afraid to shake up your posts. Try some video blogs or post something different than you normally would to Facebook. A small change might give you a big boost. The beauty of online marketing is that you can quickly see how well a strategy is doing. If something isn't working as well as you'd hoped, try something new.
Online marketing for real estate is effective and affordable when done right. Ready to learn more ways to elevate and automate your online presence? Get started here.
Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:
1. Establish your online presence
The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.
2. Build your personal brand
It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you can give them a competitive edge in the real estate market. They want to know your strengths and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles.
3. Focus on excellent customer service for your clients
Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.
Ready to start building your online presence? Elevate provides the all-in-one online solution for real estate professionals. Contact an Elevate Agent Success coach today to get started!
As a real estate professional, you need the best tools available to stand above the crowd. Nowhere is this more important than your website. In today’s real estate market, the majority of your clients will find and/or interact with you online, and your website is the face you’re presenting to the world. There are lots of website options to choose from: sites offered by your brokerage, free websites, DIY options -- the list goes on. In a crowded and competitive online atmosphere, it takes some extra effort to reach and appeal to potential clients. Here are some of the top reasons to have your own website:
1. Establish your personal brand
Taking the time to craft your personal brand with your own real estate website will help you distinguish yourself from other agents. Use your website to let your potential clients get to know you and why they should work with you. You can do this through a bio or resume that lets your personality shine, gathering key testimonials from satisfied clients, writing about your areas of expertise via blog posts, and more. Having your own website helps you build an online identity, letting your clients get to know you and showing them why they want to work with you.
2. Don’t worry about your brokerage
Your brokerage may offer website options, but you don’t want to run the risk of prioritizing their name above your own or being limited by what they offer. With your own website, you never have to worry about changing brokerages or worry that your brokerage will change website options. Give yourself the competitive edge by building your website to focus on you. Likewise, give your clients a consistent experience wherever you go -- no new interfaces to deal with, no need to sign them up again with a new provider.
3. Build and maintain a presence in search engines
The longer you have your website, the more established you become in search engine rankings. Maintaining a mobile-ready, IDX-enabled site that provides relevant information for buyers and sellers, as well as a regularly updated blog, will provide a strong foundation to your online presence. It can take time for search engines like Google to crawl your website and determine what it’s about and where it should show up in their search results, so you don’t want to switch websites regularly and start the process all over again.
4. Offer valuable content to your clients
Your potential clients come to your website seeking information, and you need to offer them content relevant to their interests, such as information on buying and selling and new homeowner advice. At Elevate we understand how important this is, which is why Elevate websites let you take advantage of our partnership with This Old House. This Old House provides us with a library of rich content on home and real estate-related topics for your clients that will keep them coming back even after a closed transaction.
Your clients are starting their real estate search online. They want to get to know you and how you can help them meet their real estate goals. They want to know your areas of expertise, and they value your local knowledge. Your website is the gateway to their relationship with you, so be sure to build a website that you can expand upon, something that will last and reflect well upon you.